About Us

Action Benefits has empowered Michigan’s independent health insurance agents for more than 30 years through innovation, advocacy and service excellence. Headquartered in Southfield, Michigan, Action Benefits provides our agency partners with solutions and expertise that bridge the gaps between health insurance carriers and their clients.

Simply put, our solutions make it easier for agents and carriers to focus on business growth and their clients.

Innovation, Advocacy and Excellence

The work of a health insurance agent starts well before an employee ever receives their ID card and lasts well beyond that first effective date. Action understands this and has developed tools that empower our agency partners to more efficiently serve their clients. Most importantly, Action never waivers from its core belief that there is no replacement to human interaction and superior customer service.

Action Benefits delivers:

Administrative/Operational Support: Your agency is successful because you provide your clients with invaluable benefit advice and consultation. Action Benefit’s team of employee benefit specialists are experts in ensuring that the administrative aspects of selecting, enrolling and maintaining employee health insurance are seamless. From processing new business quotes and ongoing group maintenance, to navigating the nuances of an insurance carrier’s online tools, Action Benefits tackles these necessary, but time-consuming, tasks. This ensures your team is not losing valuable time in servicing your clients.

Sales Support and Training: Each carrier, plan and group is unique, with numerous variables to navigate. The Action Benefits team includes experts in the group health insurance field, each one armed with the data and counsel your team needs. Our team of experts provides agency staff with sales support, guidance and, many times, simply acts as a sounding board for your team as they navigate the many nuances of group health insurance.

Capitalizing on our own expertise, we offer training to our agency partners. From formalized classroom and virtual classroom style training sessions, to ad hoc requests for individual or agency staff training, we are ready to share our wealth of knowledge with your team.

Advocacy: Understanding the many diverse options available to small employers is only part of the puzzle. Often, our agency partners and their clients need an advocate, an expert or insider, who is knowledgeable in not only health insurance, but also able to navigate the many layers that exist within health insurance carriers. Drawing on our 30 + years as a managing agent for the largest health insurance carrier in Michigan, we have developed relationships and know where to turn when you have tough questions.

Empowering Agents for More Than 30 Years

Action is committed to ensuring the long-term success of the agent distribution channel. We are very proud to have earned the trust of our agency and carrier partners and look forward to empowering each to grow in the years to come.