About Us


Action Benefits serves Blue Cross® Blue Shield® of Michigan and Blue Care Network (BCBSM and BCN) as their exclusive Managing Agent for the small group market in Southeast Michigan. As a partner to both the independent health insurance agent community, and one of the nation's leading Blue plans, we provide expertise, training, sales support, processing, and purpose-built technological solutions, empowering agents to serve the unique needs of small businesses, municipalities, non-profit organizations, and individuals throughout the state. Simply put, Action Benefits enables agents to expertly provide their clients innovative products from Michigan's leading health insurer, and service them throughout their professional relationship.

Uniquely positioned in a rapidly evolving industry, our commitment to excellence in customer service and consultative support has allowed Action Benefits to drive efficient interaction between the unique cultures we support for nearly 30 years. As an organization, we advocate best practices, sound policy, and innovative solutions within the communities we serve, while responding quickly and effectively to changes in market conditions and the regulatory environment. Above all, we're firmly committed to ensuring the long term success of the Blues' agent distribution channel in the small group market.