About Action
A customer-centric company committed to excellence
We trace our company history to the 1950s, when Gary Albrecht began helping clients with life insurance and estate planning needs. In the following years, as employers sought new ways to compensate and care for their people, the employee benefit market grew rapidly. These offerings were a natural fit in Gary’s practice. His commitment to taking care of customers, doing what’s right, being fair, and delivering as much value as possible quickly built him a loyal client base. Action developed a 35+ year relationship with Blue Cross® Blue Shield® of Michigan in the group space, then turned to the individual markets. We now work with thousands of independent health insurance agents, expanding our carrier partners to accommodate the growing business.
As our business evolves, so do the agents we serve and the offerings we provide. All for free. As one of the largest FMOs in the region, our support includes thorough compliance guidance; back office assistance (enrollment processing, claims questions, customer service inquiries, and more); live or on-demand sales, marketing, and product training; co-op marketing opportunities and leads; a dedicated account manager; quoting and enrollment technology; and customized marketing templates and materials.
Through Action Benefits, three generations of Albrechts (Gary, Karl and Troy) have served as advocates for our clients and their customers. We come to work day in and day out with that mindset and attitude, and have never lost sight of the value personal relationships bring to our work.
As our business evolves, so do the agents we serve and the offerings we provide. All for free. As one of the largest FMOs in the region, our support includes thorough compliance guidance; back office assistance (enrollment processing, claims questions, customer service inquiries, and more); live or on-demand sales, marketing, and product training; co-op marketing opportunities and leads; a dedicated account manager; quoting and enrollment technology; and customized marketing templates and materials.
Through Action Benefits, three generations of Albrechts (Gary, Karl and Troy) have served as advocates for our clients and their customers. We come to work day in and day out with that mindset and attitude, and have never lost sight of the value personal relationships bring to our work.
Our vision
Always strive to use the resources at our disposal – including great people, communication efforts and technology – and continue to provide innovative solutions and client advocacy. Every day.

Our mission statement
We are here to make a difference by empowering those who impact the lives of others. Bringing to them decades of expertise in targeted healthcare distribution. We are ever changing, mindful and considerate to all those we connect with every day. And we hold great respect for our people and our partners, who are all so dedicated to the health and wellness industry.
Leadership team
You know leadership is working when everyone in the company rallies together to accomplish great things.

Lori Lockhart
President

Meg Lambert
Vice President, Finance

Bruce Udvari
Vice President, Customer Management
